The Diary of a Nouveau Soccer Mom: TWIN Camp - Part 1, Kaizen

Sunday, July 29, 2012

TWIN Camp - Part 1, Kaizen

While we were in LA last month, I got the chance to be part of something really cool--TWIN camp!

The Toyota Museum was pretty cool too!

What is TWIN camp, you might be asking?  (Especially since you probably know I do not have an actual twin, just one brother who is 3 years younger than I am.)  TWIN camp is an experience for bloggers put on by the staff at Toyota to learn more about the brand, the corporation, and get to test drive some really cute cars.

After looking through my notes, I realized that what I wrote down the most is about "Kaizen" which is one of the principles of the Toyota Way.  Kaizen reflects Toyota giving, which they shared has totaled over half a billion dollars since 1991.

Things I loved learning from this session of camp:
  • There are 3 main areas Toyota giving concentrates on - education, safety and the environment
  • Every Toyota plant recycles 100%; the Kentucky plant also has a farm and composts all food waste
  • Toyota gives free office space in LA to the Special Olympics
  • They sponsor the Toyota Dealer Match, where local dealerships can receive up to $10,000 to match donations within their local communities
  • They sponsor the Toyota Together Green program, which brings environmental programs to inner city schools
  • They have developed the Toyota Driving Expectations course, a free 2.5 hour class for teens and parents, focusing on accident avoidance, braking, and distracted driving
  • Associates who volunteer for 50-100 hours with a specific charity receive a donation check for that charity
  • And, of course, the Toyota 100 Cars for Good program.  Each day for 100 days, 5 charities compete for a Toyota car of their choice.  The winner each day receives the car, the runners up each receive $1000 for their charity.
Dante-puppy and I vote every day for the animal charities of course!  We appreciate what the rescue who saved Dante did, so we want to help other puppy rescuers too.

You often read about how companies partner with, or donate to, charities, but it's always in a general sense.  I loved learning how a major corporation makes an impact in a specific way.

Disclosure: I was selected for participation in the TWIN community through a program with Clever Girls Collective. I did not receive any compensation for writing this post, or payment in exchange for participating. The opinions expressed herein are mine, and do not reflect the views of Toyota.

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